Creative direction · 4 min read
Good work starts before the first draft.
A useful creative brief makes decisions easier. It connects what a business needs with what an audience needs to understand.
Read the noteINSIGHTS / STUDIO NOTES
A little perspective.
A better next step.
Practical thinking about brands, content and digital experiences. Written to help you ask better questions before making the next decision.
Web & technology · 5 min read
Before a redesign, ask these five questions.
A stronger website begins with a clearer understanding of its job. Visual change alone cannot resolve a confusing offer.
Read the noteContent strategy · 4 min read
One strong story. More ways to tell it.
Repurposing works best when it adapts the story to the format, instead of simply cropping the same asset.
Read the note