Paid media
Google Ads
Reach people searching for relevant products or services through focused Search, Shopping and Performance Max campaigns. We align keywords, product feeds and landing pages with your offer and agreed conversion goals.
Who is this service for?
Google Ads supports businesses planning paid campaigns and measurable customer journeys. We start with your audience, current assets and desired next step, then agree a practical scope.
How do we approach the work?
We review your offer, audience, landing pages and available tracking before recommending where to invest. We agree campaign goals and budgets, develop channel-specific creative and check conversion events before launch. Ongoing reviews consider lead quality or sales alongside spend, with clear recommendations for what to test, refine or pause.
Planning your deliverables
We tailor google ads to your brief. The following department capabilities provide context; your proposal confirms the assets, integrations or support included in your engagement.
- Channel recommendations, budget allocation and campaign structure
- Audience research, ad messaging and a creative testing plan
- Conversion tracking checks, campaign management and performance reporting
Review and handover
Before work begins, we agree the milestones, feedback rounds and approval process. Delivery includes the agreed files or access, with any ongoing support scoped separately.
Budget and timeline
Pricing and scheduling depend on complexity, available materials and the level of support you need. Send your brief so we can recommend a realistic scope.
Get in touchA FEW USEFUL ANSWERS
Frequently asked questions
What to expect from google ads, from the first brief to delivery.
What does google ads include?
Reach people searching for relevant products or services through focused Search, Shopping and Performance Max campaigns. We align keywords, product feeds and landing pages with your offer and agreed conversion goals. Before starting, we confirm the exact deliverables, formats, responsibilities and review rounds in your proposal.
Is advertising spend included in the service fee?
Media spend and service fees are scoped separately. We agree the campaign budget and account billing arrangements before launch, so you can distinguish the cost of running ads from the cost of managing them.
Can you work with an existing ad account?
Yes. We first review account structure, access, campaign history and conversion tracking. Access should be granted through the platform’s permission tools rather than by sharing your password.
How will you measure campaign performance?
We agree the events that matter to your business, such as qualified inquiries or purchases, and check tracking before launch. Reports consider spend and lead or sales quality alongside platform metrics. No specific return or conversion volume is guaranteed.
How much does google ads cost, and how long does it take?
Pricing and timing depend on the scope, complexity, available assets and feedback schedule. Share your brief, budget range and target date. We confirm fees, milestones and any ongoing costs in a written proposal before work starts.
How do feedback and changes work?
Your proposal sets out review checkpoints and included revision rounds. We gather feedback through the agreed point of contact. If a request changes the scope, we discuss the effect on fees and timing before proceeding.
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